what i do » interactive
Mercycorps – Action Center to End World Hunger
Online banner and outdoor launch campaign to announce the opening of the Action Center hunger museum, and drive awareness of world hunger. Static banners drove traffic to the Action Center website.
Banner ads:
Outdoor:
Adweek – Relaunch
Online campaign to relaunch the newly redesigned and reconfigured website and magazine.
animated banners. click to view animation
Landing page:
Samsung Mobile – Moment Maximizer
A multi-platform application to introduce the Samsung Moment mobile phone. The Moment Maximizer is a social media multiplier that automatically collects all of a user’s published information in real time, and puts it all in one place in a gorgeous visual dataflow. When users include their contacts in the Maximizer or make their profile public, the resulting information can be pooled to create a spectacular record of shared events (what everyone is doing at 10:53 pm, how many people are napping at noon). The Moment Maximizer can also merge all the users’ updates and images with those of their friends, to create an information collage they can print, email, or post on their Facebook page.
Samsung Mobile – Let the Moment Move You
A multi-platform application starring an animated figure that will do an interpretive dance of the user’s “favorite moment.” Users type in a short description of what’s on their mind, or describe their favorite moment. Through a computer algorithm (based on assigning various movements to different words or letters in text entry), the animated figure would “dance out” that moment. The file could then be emailed, uploaded to social media, or used as a phone or computer screen saver.
By registering the user’s facebook or twitter profile and embedding the dancer widget to those sites, it will automatically dance out all the user’s updates.