Michelle Roufa is an award-winning freelance writer living in New York City. She has over 15 years experience in advertising, working for agencies large and small, traditional and digital, funct and defunct. She has produced work for clients ranging from British Airways (where she originated “the British simply know how to travel” campaign) and Mercycorps’ Action Center to End World Hunger, to Staples and Little Caesars Pizza (including the “low budget celebrities” campaign which singlehandedly brought down Pizza Hut’s multimillion dollar celebrity stuffed crust campaign).
She is not particularly fond of writing about herself in the third person.