MICHELLE ROUFA

EXECUTIVE CREATIVE DIRECTOR
STORYTELLER
CREATOR OF CONTENT

Michelle Roufa got her start in advertising when she was hired by the great Cliff Freeman ("Where's the beef?" "Pizza! Pizza!") without even a portfolio. Her second day on the job she sold a radio campaign, and the rest was history. Since then, her work has appeared on the Super Bowl, won dozens of awards from Cannes Lions to Effies, and helped win hundreds of millions of dollars in new business accounts. Her first novel, The Norma Gene, was released by Bitingduck Press in 2015.

Michelle is an honors graduate of Yale University, a former Jeopardy contestant and a closet rebbetzin. She is allergic to guinea pigs and birch fruits.